Branding Questionnaire
Need help with branding? Tell us more about your brand/company!
Be specific with the font names. Refer to HTML color codes for your colors.
Determine what your buyer personas value from a brand. Are they looking for cost savings or the highest quality? Do they want deep relationships with their vendors or convenience? By understanding your ideal buyer's pain points and priorities, you can formulate a relevant identity.
Your customers don't start looking for your company because their lives are perfect. Chances are, you offer a product or service that will solve a problem. Your customers need you because of an existing pain point, or problem.
Brand stories are an important component of branding. This includes both your literal history -- such as how and why you were founded -- and the story of the role you play in your customer's life.
Brand personality is defined as a "human set of characteristics" that are connected to a brand. Brands with a strong, well-defined personality instantly win some likeability points because customers are able to relate to them on a personal level. Human personalities are rarely single-faceted. Brand personalities shouldn't be, either. When you are in the beginning stages of defining your personality, it may be helpful to think in terms of archetypes.
The most frequent positive emotion your customers associate with your company is critical information for building a brand identity. Use this emotion to select visual identity aspects, including the optimal colors and fonts.
Competitive analysis can be a helpful first step towards developing any marketing strategy. Brand identity is no exception. The branding lessons you can glean from your competitors can vary significantly according to your industry, and the level of competition you're facing.
What does your brand offer that your competitors can't? Perhaps more importantly, how can you communicate this in your brand identity?
What intrinsic values does your value convey?
What does your brand will look one year, five years and ten years from now?
Use key words that you want your brand to be remembered for.

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